Torrevieja a big hit at Madrid tourism fair

TURISMO de Torrevieja returned from Spain’s largest and most important Tourism Fair, Madrid’s FITUR on Sunday, after five full days promoting the City. The new initiative, Turismo de Torrevieja was hailed as a great success by all the councillors who manned the stand over the weekend promoting not just our traditional Sand, Salt and Sun but this year, a new focus on Health, Culture and Sport.

The Opening day was dedicated to Health, with the focus primarily centred on the choice of Microsoft to choose Torrevieja as their centre of investigation into Health management technology and diagnostics.

It was the non-political presence of the likes of Miss and Mister Espana, who proved one of the biggest draws among the public.

They signed autographs and posed for photographs throughout the day.

Miss Spain 2010, Paula Guilló, and Mister Spain 2010, Alberto Garcia promoted the city and the new slogan, “les espero en Torrrevieja”, Paula Guilló, who is from Elche, highlighted the climate, beaches, people and enviable lifestyle enjoyed by visitors to Torrevieja.

Two more days were set-aside for Sport and Culture. Torrevieja’s prestigious Novel prize, the second most important prize in the Spanish literacy world was one of the cultural highlights, along with the promotion of the various performance centres plus the new Conservatory of Music and Dance, which is one of the most advanced and respected in Europe.

Sport Tourism is high on the agenda when it comes to promoting Torrevieja.

Over the last 24-months, almost €20-million has been spent on various facilities, with the Sports City, designed by Adolfo Rodriguez, being recognized as the very best in the Valencian Community. Spain’s first Athletic Olympic Gold Medallist, Torrevieja’s Councillor for Sport Daniel Plaza was on hand along with World Champion long distance runner Abel Anton and Judo Olympic Gold Medallist Miriam Blasco, to promote Torrevieja.

Valencia’s Councillor for Tourism, Belén Juste Belen also promoted the region’s Tourism Plan, which has a substantial budget of €600 million behind it for this year.

With 103,540 official residents, Torrevieja is the fifth largest city in the Valencia community and although Benidorm is number one for hotel guests, Torrevieja’s residential tourism is expecting to see major growth in 2011.

One important initiative for the region was the announcement that the Alicante Province received 4.2 million British visitors last year and that HOSBEC Hoteliers Association is to spend over €200,000 promoting the region through Taxi advertising and promotions in almost 180 UK Travel agencies. In Total, the five-day FITUR event attracted more than 10,000 exhibitors from 170 countries and about 220,000 visitors.

By Keith Nichol


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