By Euro Weekly News Media • 07 April 2011 • 11:10
TERRA MITICA will open its doors on April 16 to a new season and it is hoping a new future as well. The resort was purchased last year by the owners of Aqualanida and Mundo Mar with definite ideas of how to turn around the ailing enterprise. All through the winter works have been taking place to “greenify” the Terra Mitica complex and make it more user friendly.
Previously critics had cited the tiring distances between rides and the lack of shelter. The new owners took all this on board and have aimed the improvement works – which have cost some €15 million over three years – to address those criticisms.
In place of the camouflage coloured plastic mountains there is now flowing vegetation. Thousands of plants and trees have been put in place to make the complex more welcoming and relaxing, in an effort to draw the crowds.
Commentators have called it the “Oasis” effect.
The investment monies have not only gone on the greenification of the resort. Much remedial works had to be carried out, to eliminate the water bills which were astronomical due to leaks brought on through lack of maintenance, and to put in place a planned rolling maintenance programme which is designed to avoid the park slipping into the sad state of disrepair from previous years.
From April 16 the complex will be open daily until Easter, and then revert to more limited hours before expanding again in June. it is intended that it will remain open at least partially even in the lower season right through to December.
The owners are aiming for a million visitors in the first season.
Though this might appear optimistic given that in the last year of opening in 2010 the figures were only 553,000. However George Santa-Maria, the CEO of the owning company is relying on a massive advertising boost, and cross marketing with the other two successful Benidorm resorts of Aqualandia and Mundo Mar. Time will tell, but what is good for Tera Mitica is good for the local area and many hope that Sr. Santa-Maria’s previous local successes will be mirrored in his new venture.
By Paul Deed
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