Russian public TV to promote Andalucia

Image of beach umbrellas on a Costa del Sol beach. Credit: Subbotina Anna/Shutterstock.com.

RUSSIA’S Channel One public TV station is visiting Andalucia until the end of the month to create a report on the tourism and cultural offers. The visiting team has been received by the Junta de Andalucia Council for Tourism, Commerce and Sport. The reports on Andalucia will appear next month on the weekly programme Meputevye Zametki which has 15 million viewers in Russia, Israel and the USA.

The will focus on Malaga, Cordoba and Sevilla, and will coincide with the campaign being carried out by Turespaña in Russia to promote the destination in what is becoming and emerging market.

In the first quarter of this year, more than 8,800 Russian tourists visited hotels in Andalucia, staying an average of 1.12 days, a 12.5 per cent increase on the same period in 2010.

 

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