By Euro Weekly News Media • 15 June 2011 • 13:04
IF YOU wanted a headache, the place to be over last weekend was the IFA in Alicante and the Sprint Tuning Show.
An otherwise excellent exhibition was ruined by poor organisation and a non-stop cacophony of noise, rather than decent audio, which was unusual when you consider the money that many of the exhibitors had poured into their in car entertainment systems, or ICE. Other than that, if you love to see beautifully prepared cars and equally proud owners, the expo was the place to be.
For fans of beautiful Tuning Cars there was a lot to see. From a superb replica of the General Lee from the TV Series Dukes of Hazard, through racing, dancing, neon, and stereo systems on four and two wheels, for lovers of the automobile, there was something for everyone.
Many of the cars on display, clad in new body kits, devoid of branding, with lowered suspensions and stunning paint jobs, made it difficult for the casual observer to recognise what the base car was before the transformation took place. Some took the subtle, wolf in sheep’s clothing approach while others, with their Lambo Doors, LED everywhere, multi-thousand euro audio and visual systems, could be deemed as ever so slightly OTT!
Outside, spectators were treated to displays of car drifting from the Monster Energy Drink team, stunt motorbike riding, car destruction via Monster Truck, scooter drag races, how loud can you make your audio inside your car, or can you make your ears bleed whilst driving competitions and much more.
Inside, other diversions included a giant Scaletrix Track, which all of the kids (of all ages) made a headway for plus food and information stalls. The stars of the show were undoubtedly the cars and for those that made the effort, they were not disappointed by the display of over 400 vehicles on display.
The losers at the show were the services and exhibitors who had to put up with the constant annoyance of ‘made this in my bedroom on my computer last night’ sounding audio loops, cars and bikes revving their engines in an effort to impress plus audio systems that put out as many decibels as your local Karaoke performer down the corner pub!
Those trying to explain what they had to offer in terms of car services, didn’t have a chance. The organisers may have been trying to be ‘hip’ by having loud and repetitive music banging away without a break, and the owners of the cars may have enjoyed the atmosphere but for many visitors and exhibitors, it will be their last Sprint and Tuning Show as nobody wants to try and conduct a conversation via screaming or trying to relax with a coffee or lunch while continually being bombarded by bad audio.
Maybe when the organisers try to sign paying exhibitors up for their next show, they will receive such feedback and take action. Then again; maybe not!
For those who missed the show and would still like to see some beautiful examples of automobiles, don’t despair because on the last Friday of June we have Noche del Coche, followed the Sunday after by the Sunday Drivers Club, both in Torrevieja.
By Keith Nicol
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