Hoteliers and caterers in Axarquia create Ahbrax

HOTELIERS and caterers in the Axarquia area have created an association which aims to boost the sector by seeking collective benefits.

There are currently 50 establishments taking part in the initiative, which is called Axarquia Association of Hotels, Bars and Restaurants (Ahbrax).They aim to create cooperation between establishments and local town halls, as well as to improve negotiations and conditions with providers and organize events which will promote a greater cultural and leisure offer, such as concerts, theatre, sports events and other performances.

The association will create a website as well as profiles on the main social networks and advertising in different media, develop agreements with travel agencies and tour operators, and offer professional support and advice to associates.

There will also be attempts to reach agreements with banks to offer better conditions for the association and its members.