By Euro Weekly News Media • 23 September 2011 • 9:04
Costa Blanca's Alicante launches campaign for cleanliness and respect on its beaches. Image: SnapshotPhotos/Shutterstock.com
MOBILE MARKETING is the latest hot topic online. With the growing numbers of internet-capable mobile devices I will take a brief look at how the mobile market might affect traditional websites over the next couple of weeks.
I will also explain what you can do to take advantage of the growing number of mobile users accessing the internet today.
For the first time ever, companies are shipping more smart phones than computers and the fact that Google bought mobile giant Motorola last month could be a good pointer that mobile marketing will be the future niche for promoting your business.
I am often asked by companies whether they need to change their websites and Facebook pages to accommodate mobile devices and the answer is going to be a bit different for everyone.
A good pointer as to whether you should be making changes is to check your traffic stats. If a significant portion of your traffic comes from mobile devices then you probably should be looking at what you can do to make your sites more mobile friendly.
If only a small amount of traffic is mobile then changing your site probably isn’t going to be worth your time just yet.
Either way, with the internet changing so rapidly and everybody’s needs being different, you are always safer to get some expert advice froma reputable company who can advise you on the latest trends and offer you the best online marketing strategy to suit your individual business needs.
Next week I’ll be giving you some tips on how to make your site mobile friendly and looking at how to link it all together with a good social network marketing plan.
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