By Euro Weekly News Media • 30 November 2011 • 17:36
Image of the forest fire in the Bejis region of Castellon.
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The hotel chain behind brands Holiday Inn, Intercontinental and Crowne Plaza, IHG, is considering opening a hotel in Mallorca. It will either be one of its Intercontinental or Crowne Plaza hotels. The area that IHG is looking at is between Santa Ponsa and Andratx or in Palma.
This hotel would add to the list of major hotels that have opened on the island in recent years, including the Hilton Sa Torre and the seven-star Jumeirah hotel in Soller. IHG believes that Mallorca is a high-end tourist destination.
Hotel La Residencia in Deia, reportedly has the highest average room rate in Spain. The British hotel group will rely on its brand recognition in Germany to enter the Mallorca market, in which the hotel reservations are made mostly through major tour operators including Tui and Thomas Cook.
“We are a big name in Germany, which is our strategic market, and where we have grown the most,” IHG development director in Spain and Portugal, Hylko Versteeg, told Spanish newspaper Mallorca Diario.
IHG, which has 32 establishments in Spain, is also looking into the possibility of opening the Intercontinental brand in Barcelona.
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