By Euro Weekly News Media •
Published: 07 Nov 2012 • 16:00
A SPANISH baker won a six-year legal battle over the use of the word ‘doughnut’.
When Bimbo attempted to register ‘Bimbo Doughnuts’ as a trademark in 2006, Panrico argued that Spaniards could confuse the two brands since doughnut was not a Spanish word.
The European Court of Justice upheld the complaint. Mexican firm Bimbo were ordered to stop using the word, because the ‘phonetic and visual similarity’ could harm Panrico’s business.
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