By Euro Weekly News Media • 05 January 2013 • 9:00
GADGET MAD: Dads want electronic gizmos.
HIGH TECH gadgets turned out to be the popular choice of “I want” by fathers at Christmas. Consumer research prior to the festive buying season spelled out that fathers reign supreme in gadget ownership in Britain.
Gone are the days when Christmas meant socks or after shave for the man-of-the-house, with the five most likely in demand ‘Dadget’ gifts for gadget-driven fathers in Britain identified as:
Smartphone, owned by 78 per cent of fathers, compared to 62 per cent of consumers overall.
HD televisions, owned by 73 per cent, compared to 64 per cent overall
SatNav, owned by 52 per cent, compared to 45 per cent overall.
Tablet computers, owned by 36 per cent, compared to 24 per cent overall
Blu-ray players, owned by 34 per cent, compared to 21 per cent overall.
Meanwhile, home cinema systems, Smart TVs and 3D TVs were also in high demand. Paul Davies, Senior Technology Analyst at Mintel, the consumer research analysts with offices worldwide, said while generally young consumers help to prompt the growth of modern technology devices, “data shows that dads are representing a ‘second wave’ of ownership.
“With smartphones and tablets being two of the most popular devices with fathers, perhaps they are keener to buy additional devices in order to regain personal or private ownership of products, as their children start to compete for usage time.” In fact, the only gadgets that today’s technology loving fathers are less inclined to buy are the basic or standard versions of high-tech gadgets.
Fathers are 9 per cent less likely to have a ‘basic’ mobile phone and 5 per cent less likely to have a standard definition TV.
Furthermore, fathers are also more likely to upgrade to the latest high-quality Blu-ray player whilst fewer hang on its predecessor, the more basic DVD player.
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