Anti-abuse poster only children can read launched in Spain

Image of Giovani Lo Celso. Credit: Wikipedia - By Steffen Prößdorf, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=89611290

The Spanish anti-abuse foundation ANAR (Ayuda a Niños y Adolescentes en Riesgo) installed a special outdoor billboard last month that only children can see.

The board has a photo of a boy with a general anti-child abuse message. However, by using a lenticular imaging method, the designer has created a system where adults and children can look at the same poster but see different images and messages.

While adults will only read a general poster warning about child abuse, children will be able to see the changed image of the boy with a wounded face and a message saying,  “If somebody hurts you, phone us and we will help you” in Spanish, along with the foundation’s contact number.

The message is not visible to adults with an average height of more than 1,70m because the lenticular lens only allows it to be visible for children of an average height, allowing child abuse victims to seek help without alerting their abuser.

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