Ole for Flamenco dresses

FLAMENCO dresses mean more than dancing or Sevilla’s Feria de Abril. They also provide employment for seamstresses, lace-makers and accessory-makers. “Entire villages put fringes on shawls!” exclaimed Jose Victor Rodriguez Caro of Victorio & Lucchino.

Exports earned €523.3 million last year and Japanese demand doubled between 2011 and 2012 to €3 million. 

Japan is the most important market for flamenco dresses after Andalucia. “They are the second-most popular wedding dress after the kimono,” said Pilar Vera, president of a Flamenco Fashion business-owners association.

There is fierce competition from China. A Spanish dress costs between €800 and €3,000 but the Chinese product sells for €99. “It’s impossible to compete with them in mass production,” said Vera, “but the quality and workmanship are not the same.”

Author badge placeholder
Written by

Euro Weekly News Media

Share your story with us by emailing newsdesk@euroweeklynews.com, by calling +34 951 38 61 61 or by messaging our Facebook page www.facebook.com/EuroWeeklyNews