McLaren Automotive announces 25th global market within two years of launch

The range of high performance cars from McLaren Automotive will soon be officially available in Malaysia through Sime Darby Motors which will represent the British brand in Malaysia as McLaren Kuala Lumpur. The announcement marks the company’s 41st retail location in its 25th global market within two years.

The flagship sales gallery for Sime Darby Motors, operated by Sime Darby Auto Britannia Sdn Bhd (Auto Britannia), in Mutiara Damansara, Kuala Lumpur will be operational by September 2013, in conjunction with the 50th anniversary of the McLaren brand.

Located within the vicinity of major highways in the Klang Valley, the unique and visually striking facility will be the home for the range of high performance McLaren models in Malaysia.This sales gallery will be supported by a Service Centre in Temasya Industrial Park, Glenmarie where all staff at the state-of-the-art four-bay centre will be fully trained at the McLaren Automotive factory in Woking, UK.

’McLaren Automotive is committed to delivering exceptional and high quality performance sports cars and services to its customers worldwide.’ explained Mirko Bordiga, McLaren Automotive Regional Director for Asia Pacific. ‘Auto Britannia benefits from Sime Darby Motors’ extensive experience in serving the Asia Pacific region’s luxury automotive markets, including Malaysia. Sime Darby Motors has a reputation for delivering excellent aftersales service, which are key considerations for us when selecting a partner.’

Dato’ Lawrence Lee, Managing Director of Sime Darby Motors added: ’We are excited to represent the McLaren Automotive brand, and to be its partner in Malaysia. McLaren Kuala Lumpur is Sime Darby Motors’ third partnership with McLaren after McLaren Hong Kong and McLaren Shanghai. Our experience with McLaren in other markets will benefit Auto Britannia to deliver excellence to its customers.’

Auto Britannia is planning a number of initiatives in the lead up to the launch, capitalising on the significant local interest in the McLaren brand that has already been generated. For details, those interested can register with:

Dennis Ho
Auto Britannia, Director
Email: [email protected]

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