Fashion and technology meet

ITALIAN fashion house Ermenegildo Zegna and car manufacturer Maserati have joined forces to create a luxury concept car.

The Maserati Quattroporte Ermenegildo Zegna Limited Edition concept car will be unveiled at the 65th Frankfurt Motor Show to be held until September 22.

The concept car features a unique new look in colour scheme, materials and finish say the designers.

The exterior of the car features a special effect paint finish that simulates the fluidity and purity of metal, by using ultra-fine aluminium pigments, say the designers.

The platinum metal colour effect finish is warmly nuanced to express the car’s classic and technically advanced character, according to the manufacturer.

The material and chromatic research behind the Maserati Quattroporte Ermenegildo Zegna Limited Edition is based on a play between the classical and the contemporary.

A leading role in this concept car is played by its interior.

Classical warm hues like moka and greige (raw silk) are re-interpreted in a modern key to emulate Zegna’s latest men’s fashion collection.

Interior components such as seats, door panels and roof lining are finished in genuine soft leather.

In addition, a velvety, smooth, bright fabric conveys a formal, sophisticated character based on Zegna’s experience.

Presented as a limited edition concept, the car is intended for development into a production version in 2014.

UNIQUE FINISH: Using ultra-fine aluminium pigments.

INTERIOR: Designed by luxury fashion house Ermenegildo Zegna.

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