By Euro Weekly News Media • 03 March 2014 • 14:00
Micheal Schumaker before his accident
A German mineral water company, Hassia, is facing criticism for promoting a product using Michael Schumacher, despite concerns he may not make a full recovery following his skiing accident.
The advert was produced for an edition of a football referee association in Frankfurt due to come out in March. It was printed in January while the seven times Formula One world champion Schumacher, 45, fought for his life in an artificially-induced coma.
Schumacher has endorsed the brand for many years.
The company which bottles the water said: “We reacted immediately after the accident, cancelled radio and TV commercials as well as all print and outdoor ads.
“We could not however replace at short notice the pre-press advertisements.”
Schumacher has been in an induced coma since December 29 last year following a low-speed ski-accident at the French Alpine resort of Meribel.
Schumacher faces the possibility of being in a permanent vegetative state.
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