By Euro Weekly News Media • 14 March 2014 • 9:33
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Luxury Italian car company Ferrari announced yesterday that it plans to open a €100 million theme park.
The park, which will open in 2016, will feature a five star hotel, and will be the company´s first foray into European theme parks.
Ferrari, part of Fiat Group Automobiles, already operates the Abu Dhabi ‘Ferrari World’ theme park, which opened in 2010 and boasts a rollercoaster advertised as the fastest in the world.
The amusement park will be spread over 75,000 square metres within the PortAventura resort near Barcelona.
Ferrari Land will be the site of Europe’s highest and fastest “vertical accelerator” rollercoaster, a driving simulator, restaurants, and a 250-room five-star hotel.
Spain is an ideal candidate for this newest venture as the country lured over 60 million visitors last year, making it the third most visited country in the world, behind only France and the USA.
Andrea Perrone, Head of Ferrari Brand, said in a joint statement with PortAventura: “After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks.”
Ferrari chose the proposal by PortAventura’s owner Investindustrial because of its expertise and the large number of visitors the resort already draws. Four million people already visit the park annually, half of them from outside Spain.
Spain’s own Fernando Alonso, 2005 and 2006 Formula One champion, races for Ferrari.
PortAventura, located along Spain’s north-eastern coast, is one of Europe’s top theme parks.
PortAventura Executive President Sergio Feder said: “Right from the start we have always been clear about our desire to develop the resort with high-profile international brands to ensure we achieve our target of around five million visitors a year.
“Ferrari was an obvious choice for this, not merely because of what the brand itself represents but also because of its experience with the Ferrari World Park at Abu Dhabi.”
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