Ice bucket challenge with a difference

WHEN politicians and pop stars finally jump on the bandwagon of the ice bucket challenge, you know that the story is starting to lose its viral edge and will most likely be forgotten about in a week or so. 

That was until Ayman al Aloul, a journalist in Gaza, started the so-called Rubble Bucket Challenge. Wanting to get more news of the humanitarian catastrophe that is unfolding in Gaza, Ayman asked his friends for suggestions of what they could use in their challenge.

Aware that a bucket of water has more important applications than being dumped over the head of a celebrity, his friends suggested blood or shrapnel from Israeli rockets, but reckoned that didn´t show the whole picture and thus was born the Rubble Bucket Challenge.

Using rubble from buildings that have been blown up, participants fill a bucket of rubble from destroyed buildings and have it poured over their heads. It may not gain the massive highs of popularity that the ice bucket challenge has enjoyed, but it does send a very simple, honest example of what living in a war zone must be like.