‘Karl’ is a welcome addition to Opel’s small car offer

Cordon Press

THE new generation Opel Corsa and the stylish, three-door Opel ADAM are about to welcome a new addition to their circle.

From summer 2015, another small car will join them: the five-door Opel Karl. “Karl is a short, snappy and catchy name that represents Opel brand values: German, emotional and approachable,” said Tina Müller, Chief Marketing Officer at Opel.

With Karl, ADAM and the new generation Corsa, all launched in less than 30 months, Opel will have the strongest portfolio in the mini and small cars segments in its history, and one of the youngest in the market place.

This new family of mini and small cars will fulfil all kinds of requirements.

In a compact package of 3.68 metres, Karl will feature five doors, up to five seats and offer the best of Opel virtues in a smart and highly practical manner, and will be the new entrylevel model in Opel’s portfolio.

Karl’s name pays homage to one of company founder Adam Opel’s sons.

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