Liberty Seguros and RACE new road safety campaign for pensioners

MANY accidents occur on urban roads, and in many cases, pedestrians are the victims. According to the DGT, 33 per cent of pedestrians killed on urban roads were over the age of 65. For this reason, Liberty Seguros, together with RACE (Royal Automobile Club of Spain) are conducting an awareness campaign in Spain, under the name of ‘Senior Mobility, the way forward’ aimed at older people in order to reduce the number of these accidents.

This is to raise awareness for the over 65-year-old population for safer mobility with useful tips and recommendations. The project will cover the Spanish geography and actions will be developed in the cities of Granada, Alicante, Salamanca and Santiago de Compostela, amongst others.

The awareness campaign will be based primarily on a ‘road show’ that will feature a mobile information room and training on road safety, especially for those over 65, as well as on other aspects that can affect ones safety, like the importance of healthy eating or how to improve fitness. These awareness activities will be accompanied by a study on senior population mobility. For this, more than 400 people over 65 years will be personally interviewed to know their points of view on road safety, level of mobility and fitness, their opinion on the condition of the streets, their daily mobility habits and the routes they usually take.

Thus, thanks to Liberty Seguros and RACE, the project will provide a better understanding of the behaviour of the senior population on public thoroughfares and thus define increased and improved road safety policies to reduce traffic accidents, helping this group to move more safely on the streets.

Some useful data *:

• 56 per cent of accidents occur on urban roads

Pedestrians account for 46 per cent of deaths

• 49 per cent of serious injuries are in the over 64-years-old population

amongst this population, 33 per cent of accidents are fatal

*(Source: Directorate General of Traffic – DGT)

For further information call Liberty Seguros at 902 255 258 or visit: to find out the name of your nearest broker.

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