Extra funds to encourage Costa Blanca tourism

A TOTAL of 120 Alicante towns and 36 non-profit entities will benefit from the 2014 Costa Blanca Tourism Aid Scheme with an assigned amount of €1,287,503.

Provincial Tourism Delegate Joaquin Albaladejo announced the scheme – which aims to boost tourism promotion – on Monday, October 27, explaining that internal adjustments had allowed all applications received to be accepted. 

Internet promotion and new technology will receive €331,958 from the Costa Blanca Tourist Board to cover updating of tourism websites, search engine promotion and mobile apps. 

Meanwhile, Alicante authorities will spend €277,697 to help local councils cover translation and printing costs of promotional material aimed at tourists. 

Event organisation, information on local festivities and promotion of products including gastronomy, culture and golf are among the proposals included in the scheme, which aims to reduce seasonal slumps. 

This was the part of the scheme which attracted the most interest, with a total of 104 applications, and it has an allocated investment of €232,919. 

The scheme also includes a fund of €175,000 for non-profit entities in the province including the Alicante Provincial Hotel association, Camp-site and Holiday Town Owners association, Costa Blanca Golf Course association, L’Alcoia, El Comtat and La Foia de Castalla tourism groups and Benidorm Travel Agencies association. 

An additional €15,000 was allocated to covering costs of council staff attending the Madrid International Tourism Fair (Fitur) to provide personal attention and offer detailed information on locations.

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