You’re so vain and paying for it too

OF late there has been much talk about the rise of ‘manscaping’ and beauty products for men.

Where once upon a time shelves were mostly laden with female cosmetics, nowadays men too have their fair share of space in the bathroom cupboard for their beauty creams and serums.

However, it appears that women still use a lot more products than men. One recent study reveals that 35 per cent of women use one or two products daily, while 17 per cent use three or four products a day.

Meanwhile, 33 per cent of men admit to using one to two products each day, but the majority of men (54 per cent) don’t use a single product when getting ready in the morning – so it turns out guys really aren’t so high-maintenance.

OK. We’ll put our hands up in the air and admit that women are big spenders when it comes to beauty products, but does that mean that we should face sexual prejudice in the market, with companies charging an unjustified markup for products marketed towards females?

A study by an American fashion magazine shows that annually women pay millions to cosmetic companies in extra fees and markups – fees that men just don’t have to pay.

The magazine research looked at a variety of products. For example, deodorants on average are 10 per cent more expensive if aimed at women rather than men. Pretty pink-coloured razors are much more pricey than the male versions of the blades.

Perhaps they are crafted by tiny elves, whereas boring old machines make the male razors!

Anti-aging creams are where women really get stung. For instance, a very well known brand charges €60 for a 50ml moisturiser, whereas the same brand charges only €40 for a 100ml male version of the same moisturiser. That’s €20 cheaper and double the size!

So the obvious money saving tip is check whether there’s a cheaper version of what you’re buying in the ‘Men’s’ aisle.

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