Balearic campaign calls for 50 Shades boycott

A CAMPAIGN is urging residents of the Balearic Islands to boycott the 50 Shades of Grey film, and to donate the money they would have spent on a cinema ticket to victims of gender-based violence.

The campaign called ‘50eurosno50sombras’ (50 euros not 50 shades), launched by the Balearic Institute of Family Policies (IPFB), is attempting to raise funds for homes and shelters that help women who are victims of gender-based violence.

 “Instead of going to the movie theatre and watching 50 Shades of Grey, donate the €50 you would spend on tickets and popcorn to women in shelters,” said an IPFB spokesperson.

The group said that the movie depicts a toxic relationship in which Anastasia, the main character, agrees to participate in a submissive role in sadomasochistic sex, in the hope of having the male character fall in love with her.

“The movie tries to sell violence against women as romantic and implies that sexual abuse and being a victim is ‘sexy,’ when in fact, the movie is about a sexual predator,” IPFB continued.

They claimed that in real life, Anastasia “would not have ended up in a beautiful house by a lake with a boy who adores her, but, if she were lucky, she would end up in a shelter, and if she were not, in the cemetery.”

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