Murcia hopes to hook Chinese visitors

MURCIA’S Chinese population celebrated the Chinese New Year and welcomed in the year of the goat as the city council announced plans to encourage more of their compatriots to visit the city and region.

Murcia has joined the ‘Chinese Friendly City’ scheme in an effort to attract more of the country’s overseas tourists, as it pledges to convert more tourism information in to Chinese, such as posters, street signs and hotel literature. Around €2,500 has been spent on the initiative.

There are currently just under 4,000 Chinese nationals registered on the padron in Murcia Region, with half of them based in Murcia City.