Brand Almeria set for major publicity drive

TOURISM chiefs from a provincial to municipal level across Almeria have agreed a number of marketing initiatives to promote tourism for Marca Almeria (Brand Almeria).

Almeria City Council has been promoting the area at the prestigious Ferie for Alle-Danish Travel Show, held in the Danish city of Herning, marketing to almost 64,000 visitors.

The Junta has announced the refurbishment of Almeria City’s tourist office and plans for five additional offices scattered throughout the province at a budget of €155,600.

The Junta intends to grab Almeria’s brand with both hands, taking care of corporate image, enhancing and updating the image of Almeria.

Finally the provincial Tourism Service has announced a roadshow. This will take the marketing resources of the province to major hotel chains and intermediary agencies across Spain in May and June. The areas to be visited are Albacete, Valencia, Alicante, Murcia, Valladolid, Madrid, Toledo, Ciudad Real, Jaen, Seville, Cordoba, Malaga and Granada.

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