No more Gandia Shore, says Benidorm

BENIDORM City Council and the Tourism Foundation have refused permission to MTV España to film a second series of the Spanish reality TV show Gandia Shore, which premiered in October 2014.

The programme is an adaptation of the American show Jersey Shore that has been copied across many countries including Britain.
The Department of Tourism has made the decision to decline Magnolia TV’s application to film in the resort during the peak holiday months of July and August. It is felt that the subject matter of Gandia Shore could be “counterproductive” to the image and brand of the resort.

Tourism officials would rather attract younger tourists through more successful and positive formulas such as the Low Cost Festival, rather than an image that could portray the resort as a place associated with “uncontrolled conflict among the young,” as might have been the case, they said.