By Euro Weekly News Media • 27 July 2015 • 11:27
AN IBIZA-BASED business owner, Jaume Torres, has registered the brand ‘Ibiza Shore’ in a bid to hinder the filming of the MTV reality show by the same name.The show, which is scheduled to begin recording in August, has received a hostile reception from business owners and residents of the Island.“The registration takes months, which means that the brand doesn’t yet belong to anyone,” said Mr Torres. “Since as I have been the first one to request it, according to the Spanish Patent and Trademark Office, I should have the priority.”He stressed that this decision was taken in an attempt to combat TV shows which, he claimed, would only damage the island’s reputation. In addition, he believes he can use this name for other projects.A petition against the show appeared recently and has been signed by 8,000 people, who believe it would attract the wrong kind of attention and tourism to the island.“The first step to follow is requesting the name, which I have already done, then it is probable that the channel will present allegations: the process could take months or years,” said Mr Torres. He went on to say: “I invite everyone to support this initiative, as we believe the image of the island the audience is receiving is embarrassing.”The president of the Ibiza regional government said: “If this institution can do anything to prevent Ibiza Shore from happening, it will do so.” Support has also come from Ibiza Council, as Tourism councillor Gloria Corral announced that the permit and licences to film on the Island would not be granted to the producers.The company in charge of the show presented its request to register the brand Ibiza Shore only one day after Mr Torres.
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