Hotels improve turnover in Benidorm

PICTURE: Benidorm is seen as the tourist capital of the Costa Blanca

ACCORDING to recent study carried out by the Business Federation of Hotels of Valencia (FEHV) it is the first time in eight years that there has been a positive development in terms of turnover in the hospitality sector, recording an increase of 5.2 per cent.

The figures for 2015 put an end to seven consecutive years of decline in the Valencia region, with companies accumulating significant losses of over 30 per cent during that period.

The positive results are said to be mainly thanks to the excellent month of August, which recorded an average increase in turnover of over 10 per cent from the previous year, although the month of July had recorded a 5 per cent decline, something that was not predicted and did not correspond with the positive expectations in the sector due to the good weather and early arrival of tourists in June.

However, these figures are not representative of the entire province. An uneven performance has been recorded, while many of the coastal tourist establishments were recording positive figures and increases, many including in the city centres chose to close during the month of August.

Another significant fact emerging from the study is the continued drop in average spending per customer, with an average of €21 this year compared to €22.8 per customer in 2013 and €23.9 per customer in 2012. However, many establishments had taken on extra staff during the summer months, with up to 50 per cent of employers surveyed stating that they had employed more staff during the month of August.

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