BlackBerry launches new smartphone that runs on Android

Pieter Beens, shutterstock

BLACKBERRY recently launched its first Android operated smartphone.

The company, which struggled with attracting customers to its own operating system on its BB10 phone, has launched a new approach to change things.

Blackberry said its new device, Priv, will offer customers improved security over rival Android handsets.

Francisco Jeronimo, research director for industry analysts IDC said: “Coming with a device that tries to address security on Android is a good idea, but may have been better three years ago.” 

He added: “It will be difficult to regain clients who have already moved to other handsets, and it’s quite an expensive device.”

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