Seron stands up for ham

SERON joined Jabugo, Trevelez and Los Pedroches in front of Canal Sur TV cameras on Thursday November 5 to stress the nutritional value of ham and the importance of the jobs its production generates in the areas.

The event came in response to a recent announcement regarding meat by the World Health Organisation (WHO), which Luis Segura, president of the association of local ham-related businesses, complained: “leaves a lot to be desired and isn’t well explained.”

Local Mayor Juan Antonio Lorenzo reported that people from all the area’s ham-related businesses took part in the event on the Plaza del Ayuntamiento and once the locals realised what was happening they were quick to join in to support ham.

Seron’s meat industry has been given certificates for its exceptional quality and is within the Almanzora area where most of Almeria’s pork and ham producers (which supply one fifth of the total amount in Andalucia) are based.