An emerging subset of new homeowners

LIFESTYLE: Based on travelling and unique experiences.

A NEW subset of homeowners has emerged, the ‘dinks’ (Double Income No Kids), young couples with no children. And there are a lot of them in Spain. 

According to a study done in 2015 by the National Institute of Statistics, young couples without children and no plans to have them, own almost four million homes in the country.

The number of homes owned by ‘dinks’ is on the rise, and all evidence indicates this will continue. 

In Europe alone the number has increased by 14 per cent in the last decade, which translates to 53 million homes.

‘Dinks’ are between 25 and 40-years-old, and their lifestyle is based on leisure. They live in the city and usually rent, have good incomes and high educational levels. 

Their lifestyle is based on travelling, going out for dinner, buying the latest technology and enjoying unique experience, the typical philosophy of Generation Y, people born between 1980 and 2000 who seek passion, challenges and happiness in everything they do. 

A lifestyle where there are no limits, and therefore no children.

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