Another sponsor rejects International Association of Athletics Federation

Lord Coe.

FOLLOWING the scandal that has affected the International Association of Athletics Federation and the withdrawal of major sponsor Adidas, another international sponsor Nestlé announced on February 10 that it was terminating its sponsorship of the IAAF’s global Kids Athletics scheme a year early.

This second loss cannot come as good news to recently appointed president Lord Coe who is reported to be angry and may take legal action to ensure that Nestlé fulfils the terms of its contract.

Such an action however may itself discourage potential future sponsors from stepping forward, especially if Nestlé argue that their reputation may be damaged by being associated with an organisation that is accused of corruption.

In the meantime, two Kenyan athletes who in 2015 were banned from athletics for four-years because of doping, have come forward to claim that the chief executive of Athletics Kenya offered to reduce the length of suspension in return for a payment from each of them of $24,000 (€21,000).

As Russian athletics attempt to rehabilitate, it has become clear that they are currently unable to comply with the rules laid down by the World Anti-Doping Agency and for the time being, until such time as they are compliant, the UK Anti-Doping body will be responsible for undertaking the required tests on Russian athletes.

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Written by

John Smith

Married to Ophelia in Gibraltar in 1978, John has spent much of his life travelling on security print and minting business and visited every continent except Antarctica. Having retired several years ago, the couple moved to their house in Estepona and John became a regular news writer for the EWN Media Group taking particular interest in Finance, Gibraltar and Costa del Sol Social Scene. Share your story with us by emailing [email protected], by calling +34 951 38 61 61 or by messaging our Facebook page www.facebook.com/EuroWeeklyNews

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