By Euro Weekly News Media •
Published: 11 Feb 2016 • 18:31
ZICA: To be renamed due to its similarity to the zika virus.
IT must be incredibly frustrating for the teams of experts, who spend weeks trying to decide a name for a new car which will appeal to all and not insult anyone.
This is probably best exemplified by the embarrassingly named Mitsubishi Pajero, which was fine in most areas but didn’t appeal to the Spanish market.
Now Indian car manufacturer Tata find themselves with a ‘double whammy’, where their Tata ambassador Lionel Messi is to appear in court charged with tax evasion, and their latest car the Zica is going to have to be renamed because of its similarity to the Zika virus.
There will be a cost to the renaming, but the company obviously feels that it will be commercially sensible.
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