A 13 year old boy beats cyberbullying through a shocking advertising spot that he has starred

His name is Luke Culhane, he is an Irishman who with only 13 years has created, produced and edited an excellent campaign, where he is also leading actor. The video, two and half minutes, tells the story of this child, a tough fight against their harassers through social networks.

With the hashtag “#CreateNoHate” Culhane wanted to transform his bad experience in helping other kids who are in the same situation. With a clean photograph, a clear message and a clear look, this child does an excellent anti-bullying advertising campaign.

Thus, every insult he received on his mobile or computer becomes a hit, a cut or a scar. Shocking images based on a true story that serves as an example of strength and how social networks can be transformed from a destructive weapon to a platform of great persuasive power.

Cyberbullying is the use of electronic information and digital media such as e-mails, social networks, blogs, text messages, mobile phones and defamatory websites to harass a person by personal attacks.

The famous actor Tom Cruise is more susceptible than others, since he had a difficult childhood. He went to 15 different schools as his family home changed many times. Throughout his school years he was beaten and teased by his peers for his dyslexia. In his recent remarks to the magazine “Parade” he says he suffered harassment from his schoolmates.

In recent years we have witnessed a remarkable increase in cases of bullying in schools and out of them among increasingly younger children. This is a social problem of the first order we must tackle through education and social awareness.

Although these situations are increasingly being denounced, there are still many who for fear of worse consequences silently endure a constant and permanent humiliation.

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