Blue is the colour: Spanish wine company create indigo imbibe

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A GROUP of Spanish entrepreneurs have devised what they think will be the next big thing in the international wine sector, as they have created an electric-blue wine that is “sweeter and easier to drink” than traditional red, white and rose varieties.

Gik is a semi-sweet tipple formed from a mixture of red and white grapes from La Rioja, Leon, and Castilla-la-Mancha, with the blue colour derived from anthyocyacin, a natural pigment extracted from grape skin, plus indigo, a dye taken from the woad plant.

The wine is not designed as an aperitif or dessert wine, nor does it have a denomination of origin or aging process, with the brand’s owner asserting that it was created for fun, and to “shake things up a bit to see what happens.”

Blurb accompanying the product states that “Gik is an act of poetic revolution, with blue the perfect colour due to its association with change, fluidity and technology,” since, as humans, we “spend more time explaining what is not, rather than simply explain what it is.”

The company also chose a name with no meaning for the product, “because companies in the wine industry always choose the name of winemakers, a landmark, or a Greek goddess.”

A standard 750ml bottle of the palatinate plonk will set you back around €10.

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