Simple over striking

MORE simple and streamlined make-up routines has lead to a slowed growth in colour cosmetics this year.

New research from leading global market intelligence agency Mintel reveals that consumer desire for more simplified make-up routines has resulted in colour lip cosmetics, facial cosmetics and eye cosmetics each growing around two percentage points slower this year compared to last year.

Whilst fewer consumers are looking for bold colours, opting for a more natural look, Mintel research shows that more are looking for cosmetics that also had added skincare benefits.

Of course, age plays a significant role in the benefits consumers look for, reflecting the differing skincare needs of a woman’s life stage. Not surprising, female consumers aged 55 and over are most likely to be interested in products with anti-ageing claims (68 per cent compared with 18 per cent of women aged 18-34), while those aged 18-34 are most likely to seek products that treat acne (24 percent compared to 2 per cent of women over 55).

Interest in products that improve the skin’s appearance extends to new product innovation as well, as pore-minimising products and colour-correcting palettes garner the strongest appeal from female colour cosmetics users.

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