Ecommerce market in Spain grows to almost €28billion

ONLINE shopping  in Spain is forecast to grow again to reach almost 28 billion euros by the end of 2017.

The ecommerce turnover in Spain was worth 23.91 billion euros in 2016, an increase of over 15 percent compared to the year before.

Statistics come from The Ecommerce Foundation – an independent non-profit organisation.

Of Spain’s total 46 million population it is reckoned that 54% have made online purchases in the last year.

So what are the Spanish buying?

Top of the most popular online purchases are clothing and footwear (40%), closely followed by home electronics (38%) and books (24%).

Perhaps, unsurprisingly, given some of the logistical distribution difficulties only 12% of the sales are for online food shopping.

The top ecommerce websites in 2016 were Amazon, Carrefour, Ebay, El Corte Ingles, Mediamarkt, PC Componentes, Vente-Privee,  Zalando and Zara.

And, according to the study of 15-65-year-old internet users in Spain, Facebook (91%) remains the most used social media followed by Whatsapp (89%), YouTube (71%), Twitter (50%) and Instagram 45%).