Chinese group takes over Spanish distributor of La Liga matches

SOLIDARITY CORPS: Explaining procedures to young people in Huercal-Overa Photo credit: Diputacion de Almeria

A CHINESE private equity group Orient Hontai Capital has purchased the majority shareholding in Imagina Media Audiovisual valuing the Spanish Company at €1.9 billion.

The company will still be associated with Mediapro Group a Barcelona based company which owns the rights to the distribution of matches in La Liga, the Copa del Rey and certain European League matches as well as the Italian Serie A and Formula 1 for much of Latin America.

This new relationship means that the ever growing Chinese football market will access to even more Spanish and Italian matches but also should open new avenues for Chinese produced films and TV productions.

Sports fans won’t be too interest in this takeover unless it becomes more expensive or more difficult for them to have immediate access to live matches.

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Written by

John Smith

Married to Ophelia in Gibraltar in 1978, John has spent much of his life travelling on security print and minting business and visited every continent except Antarctica. Having retired several years ago, the couple moved to their house in Estepona and John became a regular news writer for the EWN Media Group taking particular interest in Finance, Gibraltar and Costa del Sol Social Scene. Share your story with us by emailing [email protected], by calling +34 951 38 61 61 or by messaging our Facebook page


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