By Cathy Elelman • 22 February 2019 • 11:58
PROMOTION: Provincial Tourism Delegate Fernando Gimenez said the campaign would help to attract visitors year-round.
CREDIT: Almeria Provincial Council website
ATTRACTING new tourists from 11 different European countries is the aim of a new Almeria Provincial Council initiative aimed at boosting international visitor numbers.
The council has put out to tender the €440,000 contract to run the May to November campaign aimed at the British, Scandinavian, eastern European, Dutch and Portuguese markets.
Provincial Tourism Delegate Fernando Gimenez explained the company putting in the successful bid will have to promote the province as a holiday destination in the 11 countries, with actions orientated to each specific market. The company will also have to organise excursions and guided visits around different parts of the coast and inland areas.
The delegate said the campaign would contribute toward breaking the seasonal nature of tourism in the province and encourage visitors to see Almeria as a year-round destination.
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Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.
Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.
Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.
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