Axarquia town stars in Coca Cola advert

FRIGILIANA, the Axarquia town once named one of the most beautiful in Spain, has been chosen to shoot Coca Cola’s newest television advert.

The mountain town now appears in a one-minute campaign broadcast across all national television networks and online.

The advert, designed by Argentine company McCann Market, was filmed at the beginning of February on Frigiliana’s Calle Santo Cristo, and shows diners enjoying the brand’s drinks overlooking the town’s views.

Frigiliana was previously chosen by confectionary company Ferrero Rocher for filming an advert in 2015.  The town’s mayor, Alejandro Herrero said he was pleased with the latest piece of publicity for the area.

He explained: “As soon as they arrived to ask for permission to shoot, we gave the crew all possible help and even provided them with the details of some residents who worked with horses to haul the material to the terrace where they staged a restaurant.”