'Circular Seas' Benidorm

COCA COLA has launched its ‘Circular Seas’ project on the Levante beach in Benidorm. The Mayor of Benidorm, Toni Pérez, the Councillor for the Environment, Mónica Gómez, and other colleagues participated in the launch of the project, a corporate social responsibility initiative organised by Coca-Cola Iberia and carried out by El Papiro de Shem, with the collaboration of the City Council.
Throughout the weekend, on the Levante beach, there will be an area where creative recreational activities will be carried out with the aim of raising awareness and promoting waste collection and preventing containers from ending up in the sea.
This activity does not generate any money for the government, Coca Cola or any of the sponsors and no products or drinks are sold.