Alfaz’s new and welcoming logo 

NEW APPROACH: Luis Morant details new corporate image  Photo credit: Alfaz town hall 

ALFAZ’S Tourism councillor Luis Morant recently introduced the municipality’s new corporate image as a tourist destination. 
Accompanied by Martine Mertens, councillor responsible for Residents’ Associations, Morant showed the town’s new logo to an audience of 150 at the Escuelas Viejas cultural centre.  
Th logo consists of a large W above the hashtage Welcome, followed by the name l’Alfas and the phrase, Ven y quedate (Come and stay) identifying  
the tourism project that the local government intends to develop in coming years, Morant said. 
The Welcome logo is now the official Alfaz brand, he continued. 
With 900 metres of beaches in Albir, an impressive national park with 5,653 hectares of land free from property speculation and multicultural attractions, Alfaz welcomes tourists and seasonal residents to another type of tourism, Morant said. 
 “With its numerous attractions Alfaz invites those who first discover us as a tourist destination to remain in a municipality is especially welcoming,” he said. 
“Because of this, the tourism we are targeting is special and the tourists who choose us are special.” 
The town hall’s objective is to make Alfaz clearly recognisable and to ensure that the new brand makes the municipality stand out amongst its competitors in the ‘quality tourism’ sector. 

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