By Cathy Elelman • 02 November 2019 • 16:30
OBJECTIVE: The provincial government said the aim was to attract visitors to Almeria year-round.
EDIT: Ayuntamiento de Velez-Blanco Facebook
THE attractions of inland Almeria as a year-round destination is the main message the provincial government aims to get across in a major winter advertising campaign.
The Diputacion de Almeria is highlighting the varied offer of the province’s 91 inland municipalities in eight Spanish cities and at major transports hubs.
The campaign will feature 350 digital street marketing signs in the principal commercial areas of Albacete, Alicante, Cordoba, Granada, Jaen, Madrid, Murcia and Seville. Fixed and flash images and videos will be screened in 150 second-long loops.
There will also be promotional spots at Barcelona, Madrid and Seville airports and on the Sol underground station in the national capital.
The campaign will in addition include online actions and information in the media.
The Diputacion said the campaign was timed to coincide with the drop in temperatures in much of Spain in contrast with Almeria’s “extended spring.”
Gaining a solid visitor market for Almeria’s interior will “break the seasonal nature” of provincial tourism, according to Diputacion Tourism deputy Fernando Gimenez
“There are municipalities which have reinvented themselves thanks to tourism and which are an important attraction for our destination”, he commented.
“With this campaign we want to make inland Costa de Almeria known to the maximum possible number of tourists.”
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Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.
Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.
Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.
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