By George Stephens • Published: 06 Nov 2019 • 10:54
Credit Twitter
Government adverts marketing universal credit have been banned for misleading the public.
The adverts , which ran on the Mail Online and Metro websites as well as in the Metro newspaper, were designed by the Department of Work and Pensions to dispel “myths” about the controversial scheme. Clearly they didn’t have a clue about marketing as they have been banned.
Hundreds of complaints were made to the Advertising Standards Authority, complaining the adverts were-misleading that payments could be made sooner than five weeks and that the scheme helped people move into work faster.
The DWP put up a defence to the Advertising Standards Agency but the were having none of it and banned the advert totally for false claims and advertising.
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