THE DIET DOUGHNUT HITS THE MARKET – AS GREGGS LAUNCH THEIR HEALTH CAMPAIGN

Doughnuts are usually a big sin if you’re on a healthy eating regime although now Greggs the bakers are now offering customers a “diet” version of the sugary treat.

The bakery chain is selling a ‘glazed ring doughnut’ in addition to its classic ‘jam doughnut’.

While the former contains approximately 191 calories, the latter has 245 calories!

It appears the introduction of a hole  and lack of filling  has reduced more than 50 calories from the sweet favourite.

Greggs is encouraging customers to make the simple swap as part of its new healthier “doughnut diet” drive.

Greggs also plan to tweak its displays so that jam doughnuts are surrounded by ring doughnuts, guiding the public to order the lower-calorie product.

As well as a greater calorie content, the famous jam doughnut also contain 10g of fat, compared to 6.4g found in the diet ring doughnuts.

Wendy Baker, a Greggs spokeswoman, said that they were “serious about customer health”.

She added: “A wider choice of ring doughnuts has been introduced which range from 190 to 260 calories, compared to traditional fondant doughnuts which range from 225 to 340 calories.

“Greggs has also reduced sugar by 20 per cent across its sweet range.”