‘Made in Costa Blanca’ new tourism promotion angle

THE ALICANTE provincial government has unveiled a new ‘Made in the Costa Blanca’ angle for the promotion of the region as a tourist destination.
Diputacion de Alicante President Carlos Mazon presented the Costa Blanca Tourist Board strategy centred on what the provincial administration dubbed “industrial tourism.”
The campaign focus is the province’s produce and handicrafts, with a view to boosting the different regional productive sectors and attracting visitors year-round.
The idea is to particularly appeal to the family tourism market and visitors from nearly regions.
Mazon said around 160 companies in some 50 municipalities are already on board for the initiative, which is the result of a collaboration between the Diputacion and the Alicante Chamber of Commerce.
They include shoe manufacturers, winemakers, turron producers, the agricultural sector, textile manufacturers and fish markets.
“Industrial tourism will allow for offering interesting trips and visits which stand out to factories and workplaces, as well as trying foods and taking part in the creation of some of our business network’s most representative products”, the Diputacion President commented.
Alicante is, Mazon stressed, “a dynamic and competitive province”, with a broad range of consolidated economic sectors, a varied agri-food industry and a wine industry which he said is rapidly expanding its international market.