Apprentice candidate Lewis Ellis has waged a war of words with Lord Alan Sugar on Twitter after the businessman and TV host criticised the tattoos of the candidate.

During this week’s episode of the apprentice show Ellis, 28, took his shirt off as part of a task to promote summertime in Finland, revealing his unseen previously tattoos.

Lewis who is a regular visitor to the Costa Blanca region in Spain wasn’t impressed at all.

While the episode was airing, Lord Sugar, 72, tweeted: “Lewis tattoos are horrific .Tell me where I am missing the point. What does he look like @bbcapprentice.”

“Wowwww LAS how could you do me like this @Lord_Sugar,” Ellis replied in response  before taking to his own Twitter page yesterday to share an image of himself with his tattoos fully on display.

“Back to rule #1 f**k what people think about you!” the contestant wrote. “Thank you everyone that took the time to show some support for my “horrific” tattoos and pointing out no one has the right to judge you or your body. #theapprentice #tattoos #inked #inkedlife.”

Lord Sugar though wasn’t having any of it and replied with a tweet “”Lewis your tattoos tell your story.What are you a Kindle. You have the right to do what you want to your body. I have the right of an opinion. I say they are horrible. When you’re 50 on the beach you’ll wear a T shirt. You will be an embarrassment to your kids,” he fired back.

Lewis is currently still in the competition after his team won the task but is this a clue he doesn’t win?