KATE MIDDLETON AND MEGHAN MARKLE’S WORTH TO DESIGNERS

KATE MIDDLETON AND MEGHAN MARKLE’S WORTH TO DESIGNERS Credit: Facebook

SOCIAL MEDIA images of Kate Middleton, 37, and Meghan Markle, 38, are worth £1.8million a year to designers who dress them.

According to Vanity Fair, researchers at the London Institute of Photography analysed pictures of the royal women in 2019 from six fashion social media accounts which focused on the duchesses.

Researchers found 281 photographs of Meghan, which garnered 3.8million likes.

There were 161 images of Kate, collecting 1.79million likes. Each like was calculated to be worth 48p (62 cents) to a designer who dresses them.

Thanks to snaps of the duchesses being shared to Instagram, their fashion choices can often lead to garments selling out in minutes.

Both royal women have the power to wear a single item of clothing and sell it out within hours.

For example, the white coat Meghan wore for her engagement announcement to Prince Harry crashed Line the Label’s website after selling out immediately.

Meghan also caused a ‘remarkable’ rise in demand after donning a pair of the £230 black Hiut jeans on a visit to Cardiff Castle with Prince Harry which sparked a surge of orders for the modest British denim firm – which had to move to a bigger factory to cope with the consumer demand.

Currently it is the former Suits actress who proves to be worth more to designers, racking up an estimated £1.3million, while Kate reached almost £540,000 – with the average post value worked out to be £4,700 and £3,300 respectively. Not because fans are no longer loyal to Kate, rather, as pointed out by lead researcher Damon Culbert, and stated in the Daily Mail, it’s Meghan’s “first full year as a duchess and the year her first child was born,” so it’s only natural that Meghan has been in the spotlight more these last 12 months.

The fashion world is deeply invested in the royals and this, in turn, can ‘influence the public’s shopping habits.’ Culbert added.

 

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Written by

Cristina Hodgson

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