Taste of Malaga brand ensures Spain’s connection with the UK .

Promoting Malaga's gastronomic products: Positioning itself in this market before Brexit. CREDIT: Twitter

THE “Sabor a Malaga” brand, created by the provincial council to promote Malaga’s gastronomic products, carries out various reinforcement actions for its promotion in the United Kingdom in order to position itself in this market before Brexit.

The first vice president of the Diputacion de Malaga and person responsible for the area of Sustainable Economic Development, Juan Carlos Maldonado, said on Monday, that the disconnection between Great Britain and the European Union can be an “opportunity” to strengthen the trade balance of both territories.

Maldonado explained that in 2018 Malaga exported 73 million to the United Kingdom in tropical products, textiles or telecommunications, among others but imported €139 million, so it has considered that the trade balance is “deficit”.

He has warned that after the departure of the United Kingdom from the EU, Malaga products will have barriers to enter the country, so it is intended that the products of Malaga have a “preferential” place for the British with respect to those of other competitors.

He stressed that they are working with the British Consulate to promote the products of the province’s food brand in British fairs specializing in gastronomy and find distributors in the United Kingdom or propose policies to reduce tariffs with the United Kingdom.

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Damon Mitchell

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