By Cathy Elelman • 12 February 2020 • 18:04
ATTRACTIONS: Visitors to Almeria’s Easter Week celebrations can also enjoy sunshine, cuisine and culture, the City Promotion councillor said.
CREDIT: Ayuntamiento de Almeria Twitter @aytoalm
ALMERIA has launched a major promotional campaign to attract visitors from other Andalucia provinces to the city for the Easter Week celebrations.
“Andalucians have an intimate, welcoming and very popular Easter right on their doorsteps, which can be accompanied the rest of the day by our sun, good climate, cuisine and culture”, commented City Promotion councillor Carlos Sanchez at the ‘Pasion a un paso’ campaign presentation this week.
Sanchez revealed the city council has invested in 60 standard street marketing signs and 10 digital signs in different weeks in the provincial capitals of Granada, Jaen and Malaga up until March 17.
“The time has come to communicate beyond our borders the values of Easter Week in Almeria, last year declared of National Tourism Interest, and these three cities have been chosen due to the number of visitors coming from there in recent years”, the councillor explained.
He said he is convinced the street marketing will “contribute to creating a strong brand surrounding Almeria’s Easter”, and is in addition to other marketing strategies.
“You can be in contact with and enjoy Easter Week in Almeria without the mass crowds of other places”, he affirmed.
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Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.
Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.
Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.
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