By Isha Sesay • 15 February 2020 • 15:58
Hotel Meliá Buenavista in Cuba. Credit: Meliá.
A SELECTION of the most successful hotel chains in Spain’s Mallorca have ignored US President Donald Trump’s veto of Cuba, expanding their offer in the Caribbean.
Orders were issued by the US State Department and President Donald Trump to not invest in the Caribbean Island or develop any commercial relations with the Cubanacan case, Greater Caribbean and Seagull public tourism companies.
In addition, in the last few months, the 3 main Cuban Tourism Companies – Cubanacan, Gran Caribe and Gaviota – have closed their operations in the main holiday spots with Mallorcan hoteliers now set to take advantage of the opportunity to expand. As Euro Weekly News understands, governmental companies are now offering the chains the chance to acquire new hotels on a weekly basis.
There are currently 7 Mallorcan born chains operating in Cuba including Meliá, Iberostar, Be Live, Barceló, Roc, Valentín and Blau, where between them they manage more than 100 establishments.
Iberostar is already acquiring emblematic buildings for its historic hotels project, a newly created segment for unique hotels which hold architectural, historical or cultural value.
It is understood that Meliá also plans to strengthen its successful luxury holiday brand by reforming its current hotels to improve their facilities and services.
Valentín, Roc, Blau, Globalia and Barceló Group also agree that despite the warnings generated by the US economic blockade, they will continue on with their expansion plans as “investing in Cuba is a commitment to the future.”
The feeling among the chains is that once the US presidential elections pass in November, the pressure from the United States will decline and more American tourists will visit Cuba.
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