Taxi Firm and Municipal Bus Service Working Together on Costa del Sol Spain

Announcement of the deal Credit:

AN advertising and sponsorship deal has been struck between InnoBen the municipal company responsible for public transport as well as advertising hoardings in Benalmadena and RadioTaxi Benalmadena.

As taxi rates have changed, Innoben will arrange to have printed a number of stickers showing the company logo and the new taxi rates which will be placed inside all of the RadioTaxi vehicles.

Both sides believe that this arrangement is beneficial to each other as the new fares need to be advised to passengers travelling in the taxis and InnoBen will benefit not only by having its name recognised but from the fact that residents and tourists will be likely to take advantage of some of its services.

Although it may appear that taxis and buses are rivals, in fact they are not as they offer different services depending upon traveller’s needs.

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Written by

John Smith

Married to Ophelia in Gibraltar in 1978, John has spent much of his life travelling on security print and minting business and visited every continent except Antarctica. Having retired several years ago, the couple moved to their house in Estepona and John became a regular news writer for the EWN Media Group taking particular interest in Finance, Gibraltar and Costa del Sol Social Scene. Share your story with us by emailing [email protected], by calling +34 951 38 61 61 or by messaging our Facebook page


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